First Citizens Bank: A Dog’s Life

A Dog’s Life is another of three television commercials launched in September 2013 for our inaugural client, First Citizens Bank.  Headquartered in Raleigh, First Citizens has over 400 branches in 17 states and the District of Columbia.  This spring, they hired Factory to give the First Citizens brand a head-to-toe makeover . . . with a new logo, new brand line (Forever First), new look for all marketing and communication materials (down to the ATM receipts and business cards) and, of course, all new advertising.