First Citizens Bank: A Dog’s Life


A Dog’s Life is another of three television commercials launched in September 2013 for our inaugural client, First Citizens Bank. ¬†Headquartered in Raleigh, First Citizens has over 400 branches in 17 states and the District of Columbia. ¬†This spring, they hired Factory to give the First Citizens brand a head-to-toe makeover . . . with a new logo, new brand line (Forever First), new look for all marketing and communication materials (down to the ATM receipts and business cards) and, of course, all new advertising.