If you’re one of the few who hate seeing Pure Michigan on billboards, license plates, milk bottles, produce crates, welcome signs and TV commercials, blame Mark Lantz. He’s one of the creators of this groundbreaking tourism campaign and the guy who came up with the name, “Pure Michigan.” That was when he worked as Chief Strategy Officer at McCann Erickson in Detroit, where he also led all things strategy on GM, Colonial Williamsburg, Detroit Medical Center, ALDI Food Stores and more.
Before McCann, he worked at FCB San Francisco, Ogilvy & Mather Chicago, Rubin Postaer in LA and Wyse Advertising in Cleveland (on such brands as Honda, AT&T Wireless, Taco Bell, ampm minimarts, Suave and a few dozen more).
After McCann he worked on his own, helping nonprofits and regional destinations around Michigan with their branding. In 2013, he and Greg Sieck founded Factory, opening offices in Royal Oak, Michigan. At Factory, Mark oversees everything related to The Work. He lives a few miles away from the office in Birmingham, where (weather permitting) he can usually be found on his front porch with a glass of some kind of whiskey. And yes, for some reason, he pretty much always wears a black t shirt and jeans.
We don’t get it either.