First Citizens Bank: Setting Sail

This is one of our new television commercials in what we like to call Season Two of the Forever First campaign for First Citizens Bank. Like our first round (which launched in September 2013), all three spots were shot on location in North Carolina . . . with Setting Sail filmed in Uptown Charlotte and an old barn in North Carolina’s Yadkin Valley wine country. All three spots were directed by Jeffrey DeChausse and lensed by director of photography Ross Richardson. The music track for Setting Sail is Beyond The Blue by Beth Nielsen Chapman.