First Citizens Bank: A New Year

A New Year’s radio commercial for First Citizens Bank, airing at the end of 2014 and beginning of 2015. It’s part of our ongoing Forever First campaign for the Raleigh-based bank (with nearly 600 branches in 18 states and the District of Columbia). Script by Mark Lantz, voice work by Jason Watt and audio engineering by Russ Fitzpatrick at Ron Rose Milagro in Royal Oak.