Factory Chief Canine Officer
Launches New Web Series


What’s everyday life like for Ella Lantz, Factory’s first-ever Chief Canine Officer? Prepare to find out with the launch of her new limited-run web series, The Ella Files.

Offering a behind-the-scenes peek at Ella’s world, The Ella Files is a cinéma vérité exploration of the challenges, successes, joys and frustrations faced by a working ad agency professional. Accessorized with a single GoPro camera and followed by a minimal video and sound crew, Ella goes through the paces of her work life, while offering glimpses of the real dog underneath all the responsibilities.

Embracing the “unblinking eye” conceit of the project, Ella insisted on working without makeup, a hair stylist or even a wardrobe change. The Ella you’ll see in The Ella Files is the same Ella her colleagues have come to know the past three years of her tenure at Factory: Insistent, precocious, adventurous . . . but still a little fragile at heart.

The Ella Files launches with Episode 1: The Ambush. New episodes are scheduled to appear weekly.