CSU Foundation
Two years ago, Factory founder Mark Lantz joined the board of the Cleveland State University Foundation. As a double alumnus (Bachelor of Arts in English 1987, Master…
Featured Work
RTA
Southeast Michigan has long been The Land Where Car Is King. It’s the Motor City, after all. For some six generations now, the fortunes of this region have been tied to the cars…
Taste Michigan
At Factory, we like Michigan. A lot.
We also like wine. Also a lot. Put the two together and you have a dream assignment…
News
FACTORY LAUNCHES “COOL IS HOT”
CAMPAIGN FOR TASTE MICHIGAN
When it comes to Michigan wine, the thing to know is “Cool Is Hot.”
That’s the theme of Factory’s new ad campaign for Taste Michigan, the Michigan…
Factory Creates ‘Taste Michigan’ Brand
To Promote State’s Wine Industry
Next time you’re thinking about enjoying a glass of wine, Michigan’s wine industry has a suggestion for you: “Taste Michigan.”
Huron-Clinton Metroparks Partners with Factory for 2019 Awareness Campaign
With 13 Metroparks covering nearly 25,000 acres, over 7.3 million annual visitors and an eye to raising its profile across Southeast…
THE ML BLOG
Wine plus Michigan equals . . .
. . . a dream assignment, if you ask me. Why? I like wine, a lot. I also like Michigan, also a lot. Therefore,…
Winter is the most . . .
. . . divisive season. Pretty much everybody loves autumn and spring. Most people like summer even if they prefer it not get too…
Storytelling…
. . . is something you hear a lot about in the ad business. It can mean different things. The way a narrative unfolds…
