The second of two commercials in a new radio campaign for the Genesee County Parks. The campaign features the authentic sounds of the Genesee County parks, captured live at various properties in Michigan’s largest county park system. Audio for this commercial was recorded at historic Crossroads Village aboard the vintage Huckleberry Railroad.
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The Accidental Agency
In 2009 – after seven years in Michigan – Mark Lantz left McCann Erickson, where he’d been Chief Strategy Officer, with the intention of…