This is a different kind of promotional spot for First Citizens Bank. When you’ve got a great offer for opening up a checking account but a pretty hefty disclaimer to explain the ins and outs, what do you do? This time, we decided to have some fun with the disclaimer. And put it in the middle.
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Who gets credit . . .
. . . in the advertising business is a subject much discussed, debated, argued and even, sometimes, ridiculed. On the one hand, advertising…