As part of a rebranding initiative turning the Michigan Recreation & Park Association into mParks, we put together this television PSA . . . the first-ever in the 80-year history of the organization. Leveraging footage from all over Michigan – and the immensely talented Taylor Taylor singing the mParks theme song, Come Out And Play – the PSA shines a lot on the incredible diversity, beauty and fun to be found at Michigan’s state, county and community parks and recreation areas.
Factory Helps mParks launch
its first-ever TV PSA
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