First Citizens Bank

Teen Cancer America “Loveseat”

Way back in 2015, we did our first work on the subject of teen cancer. Our client, First Citizens Bank, had just signed on as a major sponsor of Teen Cancer America and we helped introduce the still-young nonprofit (founded in 2012 by Roger Daltrey and Pete Townshend of The Who) to the southeast part of this country.

Since then, we’ve produced dozens (and dozens) of pieces big and small to support Teen Cancer America. Awareness building. Fundraising. Point of sale. Collateral. Internal campaigns. Email blasts. Social media. Television commercials. Print advertising.

And most recently, this video work we refer to as “the Loveseat campaign.”

In March 2024, we invited some young cancer survivors to a studio where we could sit them on a love seat, in front of a camera, and talk to them about their experiences. What’s it like having cancer at that time in your life? How does it affect your relationships? What was your treatment like? Why is Teen Cancer America so important?

We’d done a package of videos like this in 2019. The difference this time was we asked our talent to bring someone with them who could also talk about what AYA (adolescent and young adult) cancer does to the AYAs who get it. We got three moms and a best friend.

There was crying. There was serious conversation about what it’s like being in your late teens, early 20s and hearing a doctor say “you have cancer.” But there was also laughter. And music. And insights to why Teen Cancer America is making such a tremendous difference in the experiences of young people going though the worst experience of their lives.

And that last part is where we shined a light in this batch of videos. On hope. On help. On new friends made. On not feeling so alone. On a different kind of care than most teens and young adults going through cancer had before Teen Cancer America came along.