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Lugene Bernard

Her first real job was working as a nurse’s aide. Now Lugene Bernard is our Business Manager and the go-to person for keeping Factory running on a daily basis…

First Citizens Bank: Just Business

A new radio spot in our ongoing Forever First Campaign on behalf of First Citizens Bank, celebrating the passion, creativity…

Factory Home to Receive Facelift

Our building — 215 S. Center Street in downtown Royal Oak — is about to get a much-needed facelift. Looks like it’s time to…

So What’s Wrong With Advertising?

Let’s put aside for a minute how bad so much advertising is. What’s really wrong with advertising, since you ask, is the cynicism that…

So What’s The Alternative?

It’s not like there aren’t good ads out there. Ads that touch people. Ads that make a real connection to real people. Ads that…

The Heart Of Branding Is Just That

What do we like working on best? Honestly, really good products that have really weak branding. You’d be surprised how many of them are…

This Is Not A Relay Race

Everyone has skills. That skill set is usually broader than the typical ad agency structure can ever put to good use. Instead, like veal…

The Accidental Agency

In 2009 – after seven years in Michigan – Mark Lantz left McCann Erickson, where he’d been Chief Strategy Officer, with the intention of…

Because We Make Things

There’s a value in making things. In getting hands-on, in tinkering with some spare parts and seeing what you can come up with, in…

First Citizens Bank: A Dog’s Life

A Dog’s Life is another of three television commercials launched in September 2013 for our inaugural client…