So What’s Wrong With Advertising?
Let’s put aside for a minute how bad so much advertising is. What’s really wrong with advertising, since you ask, is the cynicism that…
Welcome To The Factory Floor
Does anyone need another advertising agency? The honest answer to that question is simple: Nope. The world, America, the Great Lakes region in general and Detroit, Michigan in particular. Not one of them needs (by any strict definition of the word) another advertising agency. But is there room in America for another advertising agency? Now that’s a different question. And one we can answer more happily: Yep. And is there a reason to pay attention to this newish advertising agency? Most certainly. We’re Factory. An advertising agency in Michigan. We’re trying to do things different from your average American advertising agency. Different in the work we create. Different in the way we work. Different in the values we bring to the work we do. Different can be good. Different should be better. And sometimes different is needed. Keep reading and find out why.
Keep Reading
So What’s The Alternative?
It’s not like there aren’t good ads out there. Ads that touch people. Ads that make a real connection to real people. Ads that…
The Heart Of Branding Is Just That
What do we like working on best? Honestly, really good products that have really weak branding. You’d be surprised how many of them are…
This Is Not A Relay Race
Everyone has skills. That skill set is usually broader than the typical ad agency structure can ever put to good use. Instead, like veal…
The Accidental Agency
In 2009 – after seven years in Michigan – Mark Lantz left McCann Erickson, where he’d been Chief Strategy Officer, with the intention of…
Because We Make Things
There’s a value in making things. In getting hands-on, in tinkering with some spare parts and seeing what you can come up with, in…
